The 'P's and the 'C's, the 'mixes' and the 'mashes'... NO! IT AIN'T THAT SIMPLE ANYMORE! It's not just about carving your niche - it's about surviving the continuous barrage of competition! It's not just about breaking the clutter- it's about annihilating it! It's about how well you planned your move and how fast you grabbed the opportunity when it came knocking.

You still think it's that simple? Move beyond the chants of the 'P's and the 'C's - they're but nursery rhymes! Welcome to the real deal - we call it... 'MARKETPLACE'. It's cruel...it's hard...it's where your strategies might crumble right in front of you. It is where you have to fight your way through the crowd...it is where you have to prove your worth to the veterans of the game. It is where only the best one wins...and the others...well..we call them losers. (We told you it was tough..!)

Welcome to one of the toughest marketing competition, which promises to test your knowledge beyond the marketing bibles and cases. Welcome to Marketplace !!

• 1^st Prize : INR 35,000
• 2^nd Prize : INR 25,000

ROUNDS

1st round (Online)

The first round would be conducted online and would be aimed at testing the marketing knowledge and acumen of the contestants. The participants would be given a series of questions of multiple choice type, where each choice reflects a decision taken for a marketing aspect. The participants have to develop a marketing strategy with given market conditions and with related data provided. This strategy will be run against a simulation of given market conditions to evaluate how well it fared based on market share captured and profit generated. All this has to be done within a given time frame.

Skills tested:

• Marketing acumen
• Interpretation of Data provided
• Optimum Resource utilization abilities
• Decision making abilities
• Strategizing capabilities

• Team Size : 3 members.
• Team Composition : Must be from the same institute/college - any number of teams can participate from an institute.
• The decision of the judges would be final and binding.

Registration : 9th December - 12th December
First round : 9:00pm 13th December - 4:00am 14th December

Following teams have been shortlisted for next round:

• Marksmen
• Theos Of Hell
• Teen Nikamme
• The Cosmic Truth
• Jokars
• Market Maniacs

Please await further communication.

Event Coordinators:

Sachit Handa
sachith2012@email.iimcal.ac.in
+91-9748474891

Sruti Ramesh Chander
srutirc2012@email.iimcal.ac.in
+91-9163097556