Business is not textbook science. Any adverse situation demands a new innovation as a reaction from any firm. Innovation in business nowadays needs to take care of not only the situation but also the competitors and their response. This innovation later, needs to be improvised and adapted as time and environment change. A perfect instance is what the late Steve Jobs, an iconic business innovator did to the then plummeting business of Apple. In the fast changing world of business, managers constantly need to seek innovation in new opportunities, customer segments, product or service offerings and at the meantime evolve their value propositions. The Great Innovation Challenge is designed to test participants on the critical parameters of innovative thinking, strategic vision and adaptability to changing situations.

This edition of The Great Innovation Challenge provides the participants with an opportunity to work with our corporate partners on issues that face their businesses. The gruelling 3 round event would definitely require the participants to combine business acumen with truly out-of the box, innovative and implementable ideas

• 1^st Prize : INR 50,000
• 2^nd Prize : INR 25,000

The main event would consist of three rounds:

Round 1:

• The duration of this round is 45-60 minutes
• It consists of 2 sections. Section A is a mix of MCQs and case based questions; while Section B consists of Thematic questions

• Participation in "Great Innovation Challenge" is open to corporate and all management students pursuing a Masters in Business Administration (full-time) or an equivalent degree.
• Each team should consist of maximum of two students from same institute/corporate firm
• A person is not allowed to be a member of more than one team
• Teams will have to participate in all the rounds in order to be eligible for prize money and/or certificates
• Teams qualifying for the final on-campus round will have to confirm their presence in the final round within two days of the declaration of the second round results
• In case a team does not confirm its presence, the next team in the order of merit will be invited to the final round
• Teams who do not adhere to any of the rules and regulations can be disqualified at any stage of the event
• The decision of the organizers shall be final and binding on all contestants
• The rules may change according to the discretion of the organizers at any stage of the event (Participating teams will be intimated of any such changes beforehand)

Round 2.1 (Interactive Game): 24th December (For 32 teams)
Round 2.2 (Innovation Video): 26th December EOD
Evaluation of Round 2 and declaration of results by: 29th December
Final Round (Round 3) On Campus: 7th January

Following 8 teams have been shortlisted for the final on-campus round

• Celestars
• Dark Knights
• Desi Boyz
• Juari Bazaar
• Optimists
• Pensar
• Street Smart
• Team QED

Following 3 teams have been waitlisted (in order) for the final on-campus round

• Dark Horse
• Joka Superkings
• Jugaad